Sony's Full-Array Local Dimming and Boosting technology is designed to change the light levels in sections of the screen depending on the content for enhanced contrast and brightness. Additionally, X-tended Dynamic Range PRO 6x helps further enhance the contrast range.

The Sony 4K HDR Picture Processor X1 Ultimate provides object-based rendering in real time to remaster and upscale all your compatible content to near-4K HDR quality. Each on-screen object is identified, analyzed, and optimized individually to adjust the overall contrast, sharpness, and color to help provide a more realistic image.

Object-Based Super Resolution and 4K X-Reality PRO are designed to work together to provide lifelike detail, textures, and clarity in everything you watch. Intelligent dual database processing helps pictures look cleaner with less on-screen noise by enhancing every pixel using the 4K HDR Picture Processor X1 Ultimate with compatible content.

IMAX Enhanced certification designates that the X950G meets certain audio and video performance criteria set by a committee of IMAX and DTS engineers and A/V technical specialists. These criteria include image, sound, scale, and content quality. Onboard IMAX calibrated modes are set and approved by Hollywood colorists to help provide enhanced picture and sound for HDR UHD content.

The Dolby Vision HDR format is designed to provide striking highlights, deep darks, and vibrant colors.

This technology is designed to refine the on-screen action in real time with an enhanced refresh rate for action that's bright and clear.

TRILUMINOS Display technology helps produce more shades of red, green, and blue for rich, authentic images. 4K HDR Super Bit Mapping is engineered to reveal thousands of shades and gradations of light to produce natural brightness levels.

The Acoustic Multi-Audio design places two sound-positioning tweeters in the rear of the TV in addition to the full-range drivers to produce Sound-from-Picture Reality to help properly align your sound for a more immersive experience.

With Android TV, the Google Assistant, and hands-free voice search, say "Hey Google" to ask questions, control your compatible smart home devices like Nest, or access many of the apps and services you already use. In addition, you can cast your favorite apps with Chromecast built-in, or enjoy a range of apps you can download from Google Play, including YouTube, Netflix, Prime Video, Hulu, Spotify, and more.

With Google Home and Amazon Alexa compatibility, simply ask the TV to do things like cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa. Apple HomeKit and AirPlay 2 compatibility integrate your iPhone, iPad, and Mac with the TV for additional smart home management and content streaming. AirPlay 2 and HomeKit compatibility is scheduled to be added via a future firmware update.

Netflix Calibrated Mode was developed to help you enjoy Netflix originals with picture quality resembling that of a studio evaluation master.